Market Research & Retail Audit Services in Dubai | MarKom Global
MarKom Global offers professional market research and retail audit services in Dubai to help businesses track product performance, understand market trends, and outshine competitors. Our team collects accurate data on product availability, pricing, display quality, and competitor analysis across retail stores, ensuring your brand stands out in Dubai’s fast-growing retail market.
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What is Market Research – Retail Audit?
A retail audit in Dubai is a detailed examination of your product’s visibility and performance in stores. We evaluate factors like shelf placement, stock availability, display quality, and competitor positioning in Dubai’s retail outlets. Think of it as a health check-up for your brand, backed by real-time data from leading supermarkets, retail chains, and specialty stores across the city.
Precision. Transparency. Control.
In a competitive retail landscape, visibility is everything. Our retail auditing solutions provide real-time, actionable insights that help you take control of your in-store execution, compliance, and performance.
What we offer
Our Retail Auditing Services
1. In-store Audits in Dubai
- Check product visibility, stock levels, and merchandising quality.
- Ensure stores follow brand guidelines and display standards.
- Identify issues affecting sales performance early.
2. Planogram Compliance Checks UAE
- Verify correct product placement as per the approved planogram.
- Ensure shelves are optimally arranged for maximum visibility and sales.
- Detect non-compliance and suggest corrective actions.
3. POSM & Promotional Tracking Dubai
- Monitor installation and visibility of Point of Sale Materials (POSM).
- Measure the effectiveness of in-store promotions and campaigns.
- Track if marketing materials are used as intended.
4. Mystery Shopping in Dubai
- Experience your brand from a customer’s perspective.
- Assess service quality, store environment, and sales approach.
- Identify gaps in customer experience and training needs.
5. Retail Staff Assessments UAE
- Evaluate staff product knowledge, service skills, and brand representation.
- Check if employees follow company sales processes and standards.
- Provide feedback to improve staff performance.
6. Digital Reporting Dashboard
- Access real-time audit results with geo-tagged photos and analytics.
- Get performance insights instantly for faster decision-making.
- Keep all retail audit data in one easy-to-use platform.
Why Do Businesses in Dubai Need Retail Audit Services?
The Dubai retail market is one of the most competitive in the region, with rapidly changing consumer preferences and aggressive competitor strategies. Businesses require market research in Dubai to:
- Identify reasons behind slow sales growth
- Plan successful product launches in Dubai stores
- Monitor competitor activities and pricing strategies
- Ensure products are displayed correctly for maximum visibility
- Measure the effectiveness of marketing campaigns in Dubai retail spaces
Key Benefits of Retail Audit Services in Dubai
Accurate Market Insights
Get clear, reliable data on your brand and competitor performance in Dubai.
Sales Growth
Fix gaps in stock availability and product presentation to increase sales.
Better Marketing ROI
Check if your promotions are driving real results in Dubai’s retail stores.
Efficient Stock Management
Avoid costly out-of-stock situations in key locations.
Engagement Programs
Connect. Activate. Grow.
We design and deploy customized engagement programs that create meaningful interactions between brands, retailers, and consumers. Whether it’s driving brand awareness or enhancing retailer loyalty, our programs deliver measurable impact.
Our Engagement Solutions Include
Retailer Engagement Programs
Strengthen retailer loyalty through training, incentives, and rewards.
Consumer Activation Campaigns
Bring your brand to life through live demos, sampling, and experiential marketing.
Loyalty Programs
Drive repeat purchases and long-term brand affinity.
Digital & On-ground Integration
Seamlessly blend tech with physical touchpoints for deeper engagement.
Incentive Management
Smart tracking of rewards, redemptions, and performance-based bonuses.
Why Choose MarKom Global for Retail Audit in Dubai?
Expert Knowledge of Dubai’s Retail Landscape
We understand the unique buying patterns and store formats in the region.
On-Ground Data Collection
Our team visits retail stores to gather authentic information.
Customised Reports
Simple, clear reports with photos, charts, and improvement strategies.
Why Choose MarKom Global for Retail Audit in Dubai?
Quick Turnaround
Timely insights to make fast, effective business decisions.
Dedicated Client Support
Personal assistance throughout the retail audit process. add one more points too
Advanced Technology Use
We leverage the latest tools and software to ensure accurate data analysis and actionable insights.
Still have Qs?
Find quick answers to common questions about retail audits in Dubai. Learn how audits work, their benefits, and what to expect from the process.
A retail audit in Dubai focuses specifically on in-store product performance, while general market research may also include surveys, online analysis, and customer feedback.
Many businesses conduct a Dubai retail store audit quarterly or twice a year to keep up with market changes.
Yes. A Dubai retail audit shows you the best store locations, price points, and display strategies for launching new products successfully.
Depending on the number of stores, we usually deliver a full retail audit report within 1–3 weeks.
Yes. Our field teams in Dubai can work in Arabic, English and other languages as needed.