Market Research & Retail Audit Services in Qatar

MarKom Global is your trusted market research and retail audit company in Qatar. We help brands strengthen visibility, optimize in-store performance, and understand ever-changing consumer behavior.

Our on-ground research specialists gather accurate retail data to uncover gaps, measure marketing effectiveness, and improve sales outcomes across Qatar’s leading retail outlets.

Understanding Retail Audits

A retail audit is a systematic review of how your products perform in-store. Our team checks shelf placement, pricing accuracy, display quality, and stock availability. This data reveals whether your retail strategy meets shopper expectations and brand standards. By turning information into insight, you gain control over every element that influences purchase decisions.

What we offer

Our Retail Audit Services

In-Store Audits

We assess visibility, stock levels, and merchandising execution to ensure your brand appears exactly as intended. You receive detailed feedback on planogram adherence, price labeling, and overall display performance.

Planogram Compliance

Our experts verify correct shelf placement based on approved layouts. Proper product positioning enhances exposure and boosts category sales.

POSM & Promotion Tracking

We monitor the effectiveness of promotional materials and campaigns across our stores. You’ll know which displays attract attention and which require optimization.

Mystery Shopping

Our evaluators experience your brand as real customers would. They observe service quality, store cleanliness, and staff engagement to highlight training opportunities.

Retail Staff Assessments

We measure product knowledge, communication, and sales behavior. The results guide coaching programs that enhance retail team performance.

Digital Reporting Dashboard

Access live reports with photos, geo-tags, and analytics. Instant insights empower faster, data-driven business decisions.

Why Businesses in Qatar Need Retail Audits

Qatar’s retail market is competitive and fast-evolving. Consumer preferences shift quickly, and global brands compete for limited shelf space.

Regular audits help you:

Key Benefits

Accurate Market Insights: Reliable data for strategic decisions
Improved Sales: Optimized stock and display management
Higher ROI: Measure promotional effectiveness
Faster Action: Real-time alerts on non-compliance
Enhanced Experience: Stronger connections with customers and retailers

Engagement & Activation Programs

MarKom Global designs programs that connect brands, retailers, and consumers.

Our engagement solutions include:

Retailer Loyalty Initiatives – reward and train key partners
Consumer Activation Campaigns – live demos, sampling, and events
Incentive Management – smart tracking of rewards and performance
Digital Integration – merging online and offline experiences for consistent impact

Why Choose MarKom Global

We combine local expertise, advanced analytics, and transparent reporting. Our dedicated teams operate across Doha, Lusail, and Al Wakrah to collect authentic insights. With fast turnarounds and clear visual reports, you stay informed and ahead of competitors.