How to Use Google Search Console New Update for SEO in Saudi Arabia

SEO in Saudi Arabia
If you have a business website, you may already be using SEO to get traffic. But here is an important question: Are you getting new customers from Google, or only people who already know your brand? Google recently introduced a new feature in Search Console that helps you understand this clearly. It separates your traffic into:
  • Branded traffic
  • Non-branded traffic
This update is very important for businesses using SEO in Saudi Arabia because it shows whether your website is actually growing or not. At Markom Global, we use this data to improve SEO strategies and help businesses get real leads, not just traffic.

What is Branded vs Non-Branded Traffic?

Understanding this is very important for your business growth.

Branded Traffic

Branded traffic means people are searching your business name. Example: “Markom Global” This means users already know your brand.

Non-Branded Traffic

Non-branded traffic means people are searching for services you offer. Example: This is where new customers come from. If your goal is growth, you must increase non-branded traffic.

Why This Update is Important for Saudi Businesses

Many businesses in Saudi Arabia think their SEO is working because they see traffic. But in reality:
  • Most traffic is branded
  • New customers are not coming
  • Growth becomes slow
According to Google SEO Guide, SEO success depends on reaching users who are searching for solutions, not just brand names. This is why tracking non-branded traffic is important for real SEO growth.

Step 1: Check Branded vs Non-Branded Traffic

To use this feature:

  1. Open Google Search Console
  2. Go to Performance → Search Results
  3. Click “+ New Filter”
  4. Select Query Type
  5. Choose:

    • Branded
    • Non-Branded

Now compare:

  • Clicks
  • Impressions
  • CTR
  • Average Position

This gives you a clear idea of your SEO performance.

Step 2: Understand What Your Data Means

Scenario 1: High Branded Traffic, Low Non-Branded Traffic

Example:
  • 80% branded traffic
  • 20% non-branded traffic 
This means:
  • People find you only if they already know your brand
  • Your SEO is not bringing new customers 

What You Should Do

Instead of focusing only on your brand name, you should target keywords like: This helps you reach new users.

Scenario 2: Growing Non-Branded Traffic

If your non-branded traffic is increasing: This means:
  • Your SEO is working
  • New customers are finding your website
  • Your business is growing online 
This is the goal of professional SEO services. You can explore SEO services to improve your rankings and attract new customers.

Step 3: Find High Opportunity Keywords

Inside non-branded queries:

Sort by:

Impressions (High to Low)

Now look for keywords where:

  • Impressions are high
  • Position is between 8 to 20

Why is this important?

Because:

  • Google is already showing your website
  • You are close to ranking on page 1

Improving these keywords can quickly increase traffic.

Step 4: Improve Pages That Already Rank

Once you find the keywords, improve the pages.

Add keywords in:

  • Page title
  • H1 heading
  • First paragraph

     

Also:

  • Expand your content
  • Answer user questions clearly
  • Improve readability

     

This helps your page rank higher.

How Markom Global Helps You Grow with SEO

At Markom Global, we focus on real results. We don’t just increase traffic — we help you get quality leads. Our SEO strategy includes:
  • Targeting non-branded keywords
  • Improving ranking pages
  • Creating SEO-focused content
  • Monitoring performance regularly 
If you want your business to grow in Saudi Arabia, you need a strategy that brings new customers, not just brand searches.

Ready to Get Real SEO Results in Saudi Arabia?

If your website is not bringing new customers, your SEO strategy needs improvement. With the right approach, you can:
  • Rank higher on Google
  • Attract new customers
  • Increase business leads 
Connect with Markom Global and start improving your SEO performance in Saudi Arabia.

Frequently Asked Questions

Non-branded traffic refers to visitors who find your website by searching for services or solutions, not your business name. It is important because it brings new customers.

Non-branded traffic helps businesses reach new customers who are actively searching for services. This leads to better growth and more business opportunities.

You can increase non-branded traffic by targeting service-based keywords, improving your website content, and optimizing pages for search engines.

The best way is to analyze keyword performance, identify ranking opportunities, and improve pages that are already appearing in search results.

Markom Global helps businesses improve SEO by targeting the right keywords, optimizing content, and using data-driven strategies to increase traffic and generate leads.

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